Entertainment

'Perfect Crown' Tops All Friday Broadcasts with 9.0% Rating

IU and Byeon Woo Seok drama dominates key demo with 4.6% among viewers aged 20–54

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"Perfect Crown" Is Most-Watched Show Of Friday
Summary
  • 'Perfect Crown' topped all Friday broadcasts with a 9.0% nationwide rating in its third episode.
  • Stars IU and Byeon Woo Seok also led the 20–54 age demographic with a 4.6% rating.
  • Rival drama 'Phantom Lawyer' on SBS trailed at 6.5%, a gap of 2.5 percentage points.

Dominating Friday Night in Just Three Episodes

MBC's romance drama 'Perfect Crown' recorded a nationwide average rating of 9.0% for its third episode aired on April 17, making it the most-watched program of the day across all genres—including variety shows and news broadcasts. The figure was confirmed by Nielsen Korea.

The drama also topped Friday's key commercial demographic of viewers aged 20 to 54 with a 4.6% average, signaling both cultural resonance and advertising appeal.

Why It Matters

The performance carries significance beyond a single drama's success. Lead actress IU has long been regarded as a guaranteed ratings draw, with acclaimed works including 'My Mister' (2018) and 'Hotel Del Luna' (2019) under her belt. Co-star Byeon Woo Seok, who sparked nationwide frenzy with 'Lovely Runner' (2024), joined forces with IU to create one of the most anticipated castings in recent Korean television history.

The 2.5 percentage point gap over competing drama SBS's 'Phantom Lawyer' (6.5%) underlines 'Perfect Crown's' clear dominance in the Friday drama slot. A 9.0% opening in only the third episode is considered a strong benchmark in today's fragmented viewing landscape.

The Larger Trend

Korean terrestrial drama ratings have been on a steady decline since the late 2010s, driven by OTT competition. Benchmarks that once required 30–40% ratings shifted downward; a 20% rating now qualifies as a blockbuster hit.

However, 'Lovely Runner' (2024), also starring Byeon Woo Seok, helped reverse perceptions by reaching No. 1 on Netflix's non-English chart while maintaining strong domestic ratings—propelling him to global Hallyu stardom. Paired with IU, the combination was labeled a 'super casting' from day one, and early numbers suggest the hype is warranted.

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댓글 (10)

한밤의비평가방금 전

Perfect 기사에서 언급된 사례가 흥미로웠습니다. 전문가 의견도 더 듣고 싶습니다.

바람의강아지5분 전

Crown에 대해 처음 접하는 정보가 있었습니다.

열정적인피아노12분 전

깔끔한 기사입니다. Tops에 대해 주변 사람들과 이야기 나눠볼 만합니다.

홍대의사색가30분 전

완벽한 왕관이 일상에 어떤 영향을 줄지 생각해보게 됩니다. 후속 기사 부탁드립니다.

비오는날첼로1시간 전

IU 주제로 시리즈 기사가 나오면 좋겠습니다.

아침의아메리카노2시간 전

Perfect의 전문가 코멘트가 설득력 있었습니다. 좋은 기사 감사합니다.

홍대의리더3시간 전

Crown에 대해 처음 접하는 정보가 있었습니다. 다른 시각의 분석도 읽어보고 싶습니다.

대전의여우5시간 전

참고가 됩니다. Tops의 향후 전망이 궁금합니다.

재빠른사자8시간 전

완벽한 왕관의 향후 전망이 궁금합니다. 좋은 기사 감사합니다.

다정한달

읽기 좋은 기사입니다. IU에 대해 주변 사람들과 이야기 나눠볼 만합니다. 잘 정리된 기사네요.

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