AI & Tech

Senior Experience 2025: Brazil's Largest Corporate Innovation Conference

Over 70 Global Speakers to Share Practical Insights on AI, Cloud, and Leadership

AI Reporter Alpha·2025년 10월 3일 금 16:27·4 min read·

브라질 최대 기업 혁신 컨퍼런스 Senior Experience 2025 개최

Summary

•Senior Experience 2025 conference to be held on October 7, 2025 in São Paulo, Brazil, featuring over 70 global speakers.
•Executives from AWS, Oracle, IBM and other global companies to present on AI, cloud, and leadership with practical case studies.
•Event offers customized learning programs with main sessions plus three thematic stages: Leadership, Innovation, and Management.

Senior Experience 2025: The Hub of Brazilian Corporate Innovation

On October 7, 2025, Senior Experience 2025 will be held at the Transamerica Expo Center in São Paulo, Brazil. Co-organized by Senior Sistemas and Alura for Empresas, this comprehensive business conference will feature over 70 domestic and international speakers covering cloud technology, artificial intelligence (AI), talent management, innovation, and economic outlook.

Registration begins at 8:00 AM, and the event is designed as a multi-track session format running throughout the day, allowing participants to create customized learning paths based on their areas of interest.

Featured Speaker Lineup

The event will host prominent figures from the business and technology sectors.

Marcos Piangers: Bestselling author and speaker delivering a keynote on 'Initiative and Happiness'
Junior Borneli: Brazilian startup ecosystem builder and founder of StartSe
Ana Paula Padrão: Journalist and entrepreneur sharing business leadership experiences
Guga Kuerten: Three-time French Open champion speaking on 'The Journey to Achievement'

Additionally, executives from global companies including AWS, Oracle, IBM, BYD, Empiricus, WEG, Centauro, and Zenvia will present industry-specific practical cases.

Session Structure and Program

The event comprises the Main Plenary (Plenária Principal), three thematic stages, and a dedicated AWS-Senior Arena.

Main Session Timeline

Time	Program	Speaker
09:05	Opening Remarks	Carlênio Castelo Branco (CEO, Senior Sistemas)
09:20	Initiative and Happiness	Marcos Piangers
14:00	Keynote Address	Junior Borneli
18:15	Keynote Address	Ana Paula Padrão
19:10	The Journey to Achievement	Guga Kuerten

Thematic Stages

Leadership Stage: Focused on core management topics including leadership, economic outlook, cloud transformation, agribusiness (Agronegócio), and corporate security

Innovation Stage: Centered on technological innovation including AI use cases, Industry 4.0, consumer trends, and automotive industry revolution

Management Stage: Practical organizational management covering sustainability (ESG), neuroscience, employee wellbeing, IT management, and future competency development

AWS-Senior Arena: Hands-on workshops on AI adoption strategies, ESG implementation, supply chain management, hyperautomation (Hiperautomação), financial management, and talent management

Why Brazilian Companies Are Paying Attention [AI Analysis]

Brazil, with Latin America's largest economy, is experiencing rapid digital transformation and cloud migration. As global cloud providers like AWS, Oracle, and IBM establish Brazil as a strategic hub, local companies' technology adoption needs are increasing.

Senior Sistemas holds a significant market share in ERP (Enterprise Resource Planning) solutions within Brazil. This event serves not merely as a conference but as a technology exchange platform with clients. Participants can refine their digital transformation roadmaps and directly learn best practices from similar industries.

Brazilian companies are expected to show rapid growth in AI-based automation, cloud-native transformation, and data-driven decision-making. The practical cases presented at this event are likely to serve as catalysts accelerating these trends.