AI English app expands learning stage to baseball stadium

E-Popsoft, which operates the AI English learning app 'Speak Voca', is collaborating with the professional baseball team SSG Landers to develop a special collaboration tailored to the opening of the 2026 season. This collaboration is designed to expand Malevoca's core value of 'studying with fun anytime, anywhere' into the dynamic space of a baseball stadium, allowing audiences to experience English as a game.

Starting on the 28th, the opening day of professional baseball, the audience participation event ‘Say it with Your Body’ began through the electronic display board at SSG Landers Field in Incheon. This event, which utilizes Malvoca's unique vocabulary learning UI, is a way for fans who visit the baseball stadium to enjoy themselves by expressing English sentences containing cheering messages with gestures.

Free distribution of SSG Landers character collection

Within the app, the 'SSG Landers Chew' collection, which stimulates baseball fans' desire to own, is distributed for free. It is a configuration that allows you to wear the SSG Landers uniform and the mascot 'Randy' mask to 'Chu', the representative character of Say Vocabulary. Users can have fun collecting items through learning and completing their own Landers character.

Breaking down stereotypes about education services through unique marketing

Say Voca has continued its marketing efforts to break the notion of existing educational services, such as collaborating with (G)I-DLE on Yuqi's new song and sponsoring Mnet's 'Show Me the Money 12'. This strategy focuses on emphasizing the ‘unexpectedness’ of the brand and making studying more of a daily activity rather than a boring homework.

Kim Woo-jun, CEO of E-PopSoft, said, “This year, it is meaningful to be able to meet users at a new contact point, a baseball stadium.” He added, “We will continue to communicate with a wide range of users through various marketing activities that will help them naturally experience the value of the app.”

Malvoca continues to grow rapidly, surpassing 10 million downloads in December of last year, and is currently providing customized English learning services in global markets such as Korea, Japan, Taiwan, and Spanish-speaking countries.