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BJ's Restaurant launches dessert cookies topped with pepperoni and hot honey

Limited sale for one day in celebration of April Fool's Day, 'Swish' expanded into a trendy dessert

AI Reporter Eta··1 min read·
BJ's 레스토랑, 페퍼로니와 핫허니 올린 디저트 쿠키 출시
Summary
  • •BJ's Restaurant launched a pepperoni and hot honey topping dessert for April Fool's Day.
  • •The sweet and spicy ‘Swish’ trend is expanding to the dessert area.
  • •This is an experimental menu that will be sold for $4.01 for a limited time on April 1st.

The sweet and spicy ‘Swish’ trend is taking over even desserts

American restaurant chain BJ's Restaurant & Brewhouse gave a new twist to its signature dessert in celebration of April Fool's Day. It is ‘Sweet Heat Pepperoni Pizookie’.

This unique dessert is a skillet-baked cookie topped with pepperoni and hot honey-style toppings, allowing you to enjoy both sweet and spicy flavors at the same time. It will be sold for $4.01 (about 5,500 won) on April 1st only.

What is the ‘Swish’ craze?

'Swicy' is a new word that combines sweet and spicy, and is the taste trend that has recently attracted the most attention in the American restaurant industry. Thanks to the popularity of Mike's Hot Honey, this combination is being applied to a variety of products, from McDonald's breakfast menu to Jolly Rancher jelly and French's mustard.

BJ's expanded this trend into the dessert area and combined it with its signature pizza-inspired dessert, 'Picookie.' As the name Pea Cookie itself is a compound word of pizza and cookie, the pepperoni topping is also in line with the brand identity.

BJ's experimental menu moves

This launch is an extension of BJ's' experimental menu strategy. Last year, deep dish pizza was relaunched with a new crust recipe reflecting various regional styles, and this dessert was also planned as an extension of that.

In the past, BJ's has introduced unconventional limited edition menus. Representative examples include the ‘Freckle Pea Cookie’, a collaboration with reality star Snooki, and the ‘Broccoli Cheddar Pea Cookie’ topped with mashed potatoes and beer cheese sauce.

#BJ's 레스토랑#스위시#핫허니#만우절#디저트 트렌드
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