Everplay, 10% improvement in profitability amid stagnant sales in 2025... Strategy reorganization performance
Team 17's parent company liquidated its low-margin distribution business and shifted to a strategy focused on securing IP and new works.

- •Everplay's 2025 sales were flat at 166 million pounds, but gross profit increased by 10%.
- •The company succeeded in shifting its strategy to focus on profitability by ending its low-margin physical distribution business and launching 11 new games.
- •We are confident of continued growth in 2026 with an unprecedented new product lineup.
2025 performance: flat sales, improved profit margin
Everplay, the parent company of Team17, announced its 2025 fiscal year results. Annual sales were 166 million pounds (about 290 billion won), the same level as the previous year, but gross profit was 76.3 million pounds, a 10% increase compared to the previous year.
Everplay changed its name from Team17 Group in June last year, and appointed Mikkel Weider as the new CEO in January 2026.
Liquidation of low-margin business and growth centered on new works
The main reason for stagnant sales is the end of the low-margin direct physical game distribution business. Excluding this business, sales grew 5% compared to the previous year. Everplay explained that this strategic decision significantly increased gross profit margin.
A total of 11 new games will be released in 2025, and sales of new games have surged 80% compared to the previous year. Major titles include 'Date Everything' by Sassy Chap Games, 'Sworn' by Windwalk Games, 'Firefighting Simulator Ignite' by Weltenbauer Software, and 'Lego Bluey' by StoryToys.
In particular, 'Date Everything' achieved success by securing more than 750,000 players since its launch in June 2025.
Contrast by division: Team 17 doing well, Astagon doing poorly
The Team17 division grew 8% year-on-year with total sales of £106 million. Six new works contributed to increasing new work sales by 700%.
On the other hand, the Astragon division suffered a 33% decline in sales due to the direct impact of the discontinuation of low-margin physical distribution. Even excluding this factor, it fell by 18%. Everplay announced that it is expected to see significant performance improvement in 2026 by focusing its investment on Astragone's core franchise.
The Story Toys division grew 25% to sales of £30.4 million. The launch of one new app and 740 app updates drove growth, and 'Lego Bluey' exceeded 1 million downloads in the first month of release.
Securing IP and expanding investment
Everplay is aggressively seeking to secure IP in 2025. Acquired a minority stake in 'Battalion' developer Bulkhead along with Super Media Group and Hiro Capital. In addition, the rights and assets of the 'Hammerwatch' franchise and several IPs of Bearded Brothers were secured.
In addition, it has also acquired long-term publishing rights to seven existing releases, including Clever Plays' 'Operation: Tango', 2pt Interactive's 'Heavenly Bodies', and Gentle Giant's 'Spiritfall'.
Outlook for 2026: Largest lineup announced
CEO Mikel Weider said, "2025 was the year in which the group's portfolio strategy shined," and added, "Double-digit profit growth was achieved thanks to the dedicated efforts of the teams."
He said, "2026 will be the busiest and highest quality new game lineup in years. We are confident that it will be a strong year as it includes our own IP and anticipated works such as 'Wardogs.'"
Everplay is confident that it is positioned to continue profitable growth in 2026 and continue to grow in the mid- to long-term.
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