No. 1 Before It Even Airs

MBC's upcoming drama 'Perfect Crown' has claimed the top spot on this week's Good Data Corporation buzz rankings — before a single episode has aired. The research firm compiles weekly drama buzz scores by aggregating data from news articles, blogs, online communities, videos, and social media, covering both currently airing and soon-to-premiere titles.

The show's leads matched the drama's strong showing: IU ranked No. 3 and Byeon Woo Seok No. 4 on this week's buzzworthy actor chart, reflecting the significant anticipation built around their on-screen pairing.

'Climax' Dominates the Actor Rankings

ENA's 'Climax' held firm at No. 2 on the drama list while sweeping the actor chart. Ju Ji Hoon retained the No. 1 position, and Ha Ji Won climbed to No. 2, giving the series a dominant presence across both categories.

SBS's 'Phantom Lawyer' remained steady at No. 3 on the drama chart, with lead Yoo Yeon Seok taking No. 5 among actors. tvN's 'Mad Concrete Dreams' rose to No. 4, and Ha Jung Woo newly entered the actor top 10 at No. 6. MBC's 'In Your Radiant Season' jumped to No. 5, with Chae Jong Hyeop landing at No. 10.

Full Top 10 Rankings

Dramas: 1. MBC 'Perfect Crown' / 2. ENA 'Climax' / 3. SBS 'Phantom Lawyer' / 4. tvN 'Mad Concrete Dreams' / 5. MBC 'In Your Radiant Season' / 6. JTBC 'Still Shining' / 7. tvN 'Siren's Kiss' / 8. TV Chosun 'Doctor Shin' / 9. JTBC 'The Practical Guide to Love' / 10. Netflix 'Boyfriend on Demand'

Actors: 1. Ju Ji Hoon / 2. Ha Ji Won / 3. IU / 4. Byeon Woo Seok / 5. Yoo Yeon Seok / 6. Ha Jung Woo / 7. Kim Min Ju / 8. Han Ji Min / 9. Park Jinyoung / 10. Chae Jong Hyeop

Why It Matters

Topping the buzz chart before premiere is no small feat. IU commands a devoted music fanbase while Byeon Woo Seok built a massive following through recent drama successes. Their combination has driven pre-release search volume and social engagement to rare levels. As K-drama promotional cycles shift increasingly toward social media, managing pre-air buzz has become a critical factor in a drama's commercial trajectory — and 'Perfect Crown' is already winning that race.