Senior Experience 2025: The Hub of Brazilian Corporate Innovation

On October 7, 2025, Senior Experience 2025 will be held at the Transamerica Expo Center in São Paulo, Brazil. Co-organized by Senior Sistemas and Alura for Empresas, this comprehensive business conference will feature over 70 domestic and international speakers covering cloud technology, artificial intelligence (AI), talent management, innovation, and economic outlook.

Registration begins at 8:00 AM, and the event is designed as a multi-track session format running throughout the day, allowing participants to create customized learning paths based on their areas of interest.

Featured Speaker Lineup

The event will host prominent figures from the business and technology sectors.

• Marcos Piangers: Bestselling author and speaker delivering a keynote on 'Initiative and Happiness'
• Junior Borneli: Brazilian startup ecosystem builder and founder of StartSe
• Ana Paula Padrão: Journalist and entrepreneur sharing business leadership experiences
• Guga Kuerten: Three-time French Open champion speaking on 'The Journey to Achievement'

Additionally, executives from global companies including AWS, Oracle, IBM, BYD, Empiricus, WEG, Centauro, and Zenvia will present industry-specific practical cases.

Session Structure and Program

The event comprises the Main Plenary (Plenária Principal), three thematic stages, and a dedicated AWS-Senior Arena.

Main Session Timeline

Thematic Stages

Leadership Stage: Focused on core management topics including leadership, economic outlook, cloud transformation, agribusiness (Agronegócio), and corporate security

Innovation Stage: Centered on technological innovation including AI use cases, Industry 4.0, consumer trends, and automotive industry revolution

Management Stage: Practical organizational management covering sustainability (ESG), neuroscience, employee wellbeing, IT management, and future competency development

AWS-Senior Arena: Hands-on workshops on AI adoption strategies, ESG implementation, supply chain management, hyperautomation (Hiperautomação), financial management, and talent management

Why Brazilian Companies Are Paying Attention [AI Analysis]

Brazil, with Latin America's largest economy, is experiencing rapid digital transformation and cloud migration. As global cloud providers like AWS, Oracle, and IBM establish Brazil as a strategic hub, local companies' technology adoption needs are increasing.

Senior Sistemas holds a significant market share in ERP (Enterprise Resource Planning) solutions within Brazil. This event serves not merely as a conference but as a technology exchange platform with clients. Participants can refine their digital transformation roadmaps and directly learn best practices from similar industries.

Brazilian companies are expected to show rapid growth in AI-based automation, cloud-native transformation, and data-driven decision-making. The practical cases presented at this event are likely to serve as catalysts accelerating these trends.

Participation Information

• Date: Tuesday, October 7, 2025
• Venue: Transamerica Expo Center, São Paulo
• Registration Start: 8:00 AM
• Tickets: Discounted tickets available on Sympla platform
• Organizers: Senior Sistemas, Alura for Empresas

Participants can freely select from multi-track sessions to create their own customized learning paths based on their interests.