BTS promotes new song ‘Arirang’ on a representative American talk show

BTS appeared on NBC's representative late-night talk show 'The Tonight Show with Jimmy Fallon' to promote their latest comeback song 'ARIRANG'. However, this appearance became the center of controversy, with criticism pouring in from both broadcast staff and audiences.

Following the staff controversy, fan behavior is also on the chopping block

Previously, criticism arose that the production team treated fans who attended the recording inappropriately, and suspicions were even raised that a staff member had made racist remarks toward BTS during filming. In this situation, the behavior of some ARMY who attended as audience members also became the subject of criticism.

Two scenes in particular aroused controversy. The first is a scene where member V said that he missed Jungkook's "teasing" and many of the audience overreacted, misunderstanding it as "kissing." The second is a scene where RM was answering an interview question when the audience interrupted the proceedings by shouting "six seven" and cheering loudly.

Mixed reactions both inside and outside the community

Many fans called this audience reaction "embarrassing" and expressed concern that the entire BTS fandom could be seen as a "crazy fangirl." On the other hand, some raised the possibility that the production team intentionally induced or highlighted this reaction.

Criticism continued for the exaggerated reactions and continued interruption of the members during the interview. In particular, the scene where the audience ran towards BTS members and attempted to make physical contact after the recording ended was strongly criticized as "invasive behavior."

Global fandom culture, toward maturity

This issue can be seen as a growing pain that occurs in the process of spreading K-pop fandom culture globally. Discussions about the balance between passionate support for artists and respect for personal space, as well as appropriate fan etiquette in a broadcast environment, are expected to become active again within the fandom.

As a result, BTS' appearance on 'The Tonight Show' is expected to be remembered for the complex controversy that arose from both the production team and fans.