Rosé and Bruno Mars ‘APT.’ Exceeded 2.4 billion views, fastest record ever for a female artist
Breaking the record for the first time by an Asian artist...4th overall speed of all time
- •Rosé and Bruno Mars ‘APT.’ The music video exceeded 2.4 billion views on YouTube.
- •It set the record for the shortest duration among female artist-led music videos.
- •Based on all artists, it is the 4th fastest to reach 2.4 billion views.
'APT.' Achieved 2.4 billion views on YouTube
Blackpink's Rosé and Bruno Mars' duet song 'APT.' set another record by exceeding 2.4 billion views on YouTube music video.
According to related industry reports, 'APT.' The music video exceeded 2.4 billion views on YouTube as of March 26 (Korean time). This is a result of approximately 1 year, 5 months, and 8 days since its release on October 18, 2024.
Shortest record ever for a female artist
With this record, 'APT.' took the title in the shortest time to reach 2.4 billion views among music videos led by female artists. At the same time, it also set a record of being the first music video by an Asian artist to surpass 2.4 billion views.
Based on all artists, it is the 4th highest speed of all time. There are only three songs that reached 2.4 billion views faster than this: Luis Fonsi's 'Despacito', Ed Sheeran's 'Shape of You', and Maroon 5's 'Girls Like You'.
Proof of K-POP global influence
'APT.''s successive record-breaking shows that K-POP's global influence has gone beyond a simple trend and has established itself as a core axis of the pop music market. In particular, Rosé is solidifying its position in the Western world, having recently received triple platinum certification in the UK.
The collaboration with Bruno Mars symbolizes the intersection of Eastern and Western pop music, and is considered an example of proving that global collaboration between K-POP artists can be commercially successful.
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